The Québec-based manufacturer BRP wrapped up 2025 with a standout year in industrial design. The company earned 20 international design awards across its full product portfolio, spanning every category. Even more notable: BRP became the first Canadian company to receive the Red Dot: Design Team of the Year 2025 title—one of the most respected honors in global product design.
For the powersports industry, this recognition goes far beyond styling. It reinforces how design has become a strategic driver that directly shapes performance, ergonomics, durability, and the overall vehicle experience—especially in the snowmobile world, where real-world conditions quickly expose what works and what doesn’t.
Design as a core pillar of BRP product development
At BRP, design isn’t limited to how a product looks. It’s an end-to-end approach that influences rider position, control accessibility, mass balance, the integration of mechanical and electrical components, and real-world usability in demanding conditions.
That philosophy helps explain why BRP’s 2025 awards span so many segments—from electric motorcycles to off-road vehicles and snowmobiles. It also reflects a clear goal: evolve products without compromising the DNA of each brand—an essential balance in a market where customers are both demanding and deeply loyal.
A landmark recognition for BRP’s Design team
BRP’s selection as Red Dot: Design Team of the Year 2025 marks a major milestone for the company and for Canadian industrial design as a whole. The award recognizes organizations that demonstrate sustained excellence over multiple years, across diverse product platforms.
According to Denys Lapointe, BRP’s Chief Design Officer, every project begins with the user: understanding real needs, real environments, and how people interact with the product. That user-first mindset is clearly reflected in the award-winning models, where design choices are made to improve the riding experience—not to follow trends.
Electrification without losing the snowmobile DNA
Among the 20 design awards BRP earned in 2025, 12 were for electric products, highlighting how central this transition has become in the company’s strategy. That direction also influences winter mobility, where quiet operation, reduced environmental impact, and smooth power delivery are becoming increasingly important criteria.
The Ski-Doo Grand Touring Electric, recognized for its design, is a strong example of this approach. Its integrated battery architecture, balanced proportions, and clean visual language respect Ski-Doo’s historical design cues while introducing a fresh take on winter mobility.
The goal isn’t to redefine snowmobiling overnight, but to evolve the product in a coherent way—without sacrificing stability, predictability, and riding enjoyment.
Award-winning products across every category
Beyond snowmobiles, several flagship BRP vehicles were also recognized in 2025, demonstrating design consistency across the group’s brands. Models such as the Can-Am Maverick R MAX, the Canyon RedRock, and the Outlander XT 1000R were praised for user-focused design, toughness, and strong ergonomics.
That consistency matters: the same design principles that improve off-road or on-road experiences also translate directly to snowmobile development—whether it’s long-distance comfort, clearer interfaces, or easier maintenance.
Why it matters for snowmobilers
In snowmobiling, design has a direct impact on the on-trail experience. It affects rider fatigue, confidence in changing conditions, low-speed agility and high-speed stability, plus the durability of components exposed to cold, moisture, and constant vibration.
BRP’s 2025 awards reinforce a philosophy where design supports real-world use first. For snowmobilers, that can mean better-balanced sleds, more intuitive controls, and smarter integration of new technologies.
The recognition given to the Ski-Doo Grand Touring Electric is particularly telling: it shows that it’s possible to innovate and explore new paths while staying true to what a snowmobile should be.
A long-term vision focused on what’s next
With these latest honors, BRP now brings its total to 210 international design awards. As the company continues developing new platforms, electric solutions, and emerging technologies, design remains central to its strategy.
For the snowmobile industry, the message is clear: product evolution will increasingly depend on a holistic approach where performance, comfort, innovation, and environmental responsibility move forward together—and BRP’s results suggest that approach is delivering.
