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BRP Triumphs in Design Competition With Five Red Dot Awards


Bombardier Recreational Products (BRP) continues to establish its presence on the global design scene with five prestigious distinctions at the Red Dot Awards. Considered one of the most prominent design competitions in the world, Red Dot honoured five BRP products this year, demonstrating their excellence and innovation in the field of recreational vehicles.

Among the winners are the Advex snowmobile helmet, the Lynx Adventure electric snowmobile, the robust Can-Am Outlander Pro and Can-Am Maverick R all-terrain vehicles, as well as the Sea-Doo Spark personal watercraft. Moreover, the Sea-Doo Spark also received the prestigious iF Design Award, another major mark of recognition in the design world.

Denys Lapointe, Chief Design Officer at BRP, expressed his pride in these achievements. He emphasized that these awards reflect BRP’s continued commitment to pushing the boundaries of design to offer revolutionary experiences to drivers and boating enthusiasts around the world. Lapointe praised the dedication and talent of BRP’s teams, highlighting that this recognition by peers in the design and innovation communities are a clear testament to their success.

These distinctions strengthen BRP’s position as a global leader in the recreational vehicle industry, reinforcing their commitment to innovation and superior quality. Here is more information about these products:

Advex Helmet

The Advex helmet combines comfort and functionality, integrating advanced safety features and an innovative communication system that optimizes the snowmobilers’ experience by ensuring perfect integration with their vehicle, equipment, and accessories.

Lightweight and equipped with an ergonomic, flexible face-fitting barrier, this helmet allows adventurers to enjoy long days on the trails while ensuring effective moisture management for enhanced visibility and improved comfort.

Its contemporary design offers a wide and immersive field of vision, while the integrated Vibe communication system allows easy interaction between drivers and passengers, as well as GPS navigation, thus enhancing safety and driving pleasure.

casque BRP Advex

Can-Am Outlander Pro

The new Can-Am Outlander Pro redefines the concept of a robust all-terrain vehicle. Designers meticulously integrated drivers’ needs by maximizing the vehicle’s durability, power, and especially storage capacity.

The Outlander Pro is presented as a blank canvas where drivers can integrate all necessary accessories to meet their requirements. Every corner of the vehicle can be utilized to add or remove equipment with ease, allowing for versatile use throughout the year.

The powerful Rotax engine ensures a pleasant drive, while the improved ergonomics make long workdays more comfortable. Removable components simplify vehicle maintenance, thereby enhancing the sense of safety and confidence on the field.

Can-Am Maverick R

Every element of the new Can-Am Maverick R has been meticulously considered during its design and engineering process to ensure an unparalleled driving experience. The result is a perfect balance of comfort, quality, practicality, and performance.

Its ultramodern cabin creates a fully immersive, driver-centric experience, with precise ergonomics and a 10.25-inch digital touchscreen offering maximum visibility and optimal control. The elevated suspension design emphasizes both performance and driver comfort.

Made from aerospace-grade aluminum, its unique configuration reduces pressure on vehicle components, enhancing shock absorption, torsional rigidity, stability, and overall manoeuvrability. Beyond its exceptional performance, its ergonomic, innovative, and durable interior is built to last.

Lynx Adventure Electric

In 2024, Lynx introduced its first electric snowmobile to the market: the Adventure Electric. This innovation allows for an emission-free winter adventure, offering a unique driving experience that appeals to both newcomers and seasoned riders, inviting them to rediscover winter like never before.

Equipped with patented Rotax E-Power technology, this snowmobile is specifically designed and manufactured for BRP Experiences (Uncharted Society) guides, with optimized performance in terms of features, power, and range, ideal for guided tours up to 50 km.

Sea-Doo Spark

The 2024 Sea-Doo Spark offers an enhanced experience with wider seats, increased legroom, and improved inner leg protection compared to the initial models launched in 2014. The new dynamic features and improved manoeuvrability encourage drivers to take on new challenges and enjoy their time on the water even more.

To facilitate reboarding, textured handles have been strategically placed, and the Spark’s design also incorporates several ergonomic improvements.

In terms of storage, the Spark now offers a more spacious front trunk and a waterproof phone compartment, ensuring greater peace of mind.

Additionally, this model, powered by a low-emission Rotax 900 ACE engine, is entirely constructed from recyclable materials like Polytec™.

The entire SledMagazine.com team congratulates Bombardier Recreational Products on this fine recognition!

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