SKI-DOO MOBILIZES ITS COMMUNITY TO RIDE RESPONSIBLY FOR THE UPCOMING WINTER SEASON
Ski-Doo is turning education into action and uniting the snowmobile community in an effort to ensure every ride is as good as the last, for generations to come.
Valcourt, Quebec, November 24, 2022 – BRP Inc. (TSX:DOO; NASDAQ:DOOO) is committed to promoting responsible riding and increasing its efforts to empower all riders in the powersports communities to ride responsibly and rethink the way they approach safety, environment, and riding etiquette. Ski-Doo, a BRP brand, is doing that by engaging riders on four unique fronts focused on improving rider safety and preserving our sport for years to come: Take the Pledge, Avalanche Awareness Seminars and Safety Partnerships, Snow P.A.S.S., and International Snowmobile Safety Week.
“ As a leader in the snowmobile industry, we have a responsibility to grow the community of responsible riders, educate our community on preserving our winter playgrounds and generate positive experiences. Every action and initiative we take at Ski-Doo is to ensure our sport flourishes today and for future generations of riders. ” said Jérémi Doyon-Roch, Manager, Global Marketing, Snowmobile and Cross Brand Initiatives at BRP. “In addition, by working with local organizations, associations and clubs throughout all of our programs, we are helping to ensure riders know where they can safely enjoy the snow and, most importantly, return home to do it all again the next day.”
Take the Pledge for our Playgrounds
Ski-Doo calls on the entire snowmobiling community to “Take the Pledge” ⎯ a collective effort to preserve access to trails on private and public lands and backcountry winter playgrounds. Trespassing and illegal off-trail riding is threatening snowmobile access. The brand encourages all snowmobilers to be responsible, and pledge their commitment to ensure the sport continues to flourish today and for future generations of riders.
Strength in the Knowledge
Ski-Doo believes in creating safe experiences for all riders and embarks on its fourteenth year of backcountry rider education with free avalanche awareness and avoidance seminars for snowmobilers. From October 4th to November 30th, riders of all brands, at all levels of experience, are welcomed and encouraged to attend the in-person events with their fellow backcountry explorers to increase or refresh their knowledge in a fun atmosphere. In addition to offering free seminars, Ski-Doo partnered with associations in Canada and in the United States, and lent 14 snowmobiles last year, and will again this year, to help provide avalanche reports and real-world data to all riders. View the video here to learn more.
Protect. Access. Sustain. Support.
For a second year in a row, the Ski-Doo Snow P.A.S.S program returned to help fund community-led projects that improve the sport of snowmobiling. As of today, it has provided $881,000 CAD in funding towards more than 175 projects. In partnership with its incredible network of dealers, the grant program offers up to $5,000 in matching funds to grassroots associations and clubs engaged in the many activities that ensure the health of the sport.
The 2023 International Snowmobile Safety Week
From January 14 to the 22nd, Ski-Doo and BCA will piggyback on safety week awareness messages to educate the riders on code of conduct to protect the social acceptability of the sport. To do so, ambassadors of the brands will be asked to create and share content with their communities, and reinforce the key pillars of Responsible Rider: safety – get the gear, environment – get the forecast, and etiquette – get out of harm’s way. Stay tuned on Ski-Doo social platforms to view the content.
About BRP
We are a global leader in the world of powersports products, propulsion systems and boats built on 80 years of ingenuity and intensive consumer focus. Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft. We complete our lines of products with a dedicated parts, accessories and apparel portfolio to fully enhance the riding experience. With annual sales of CA$7.6 billion from over 120 countries, our global workforce includes close to 20,000 driven, resourceful people.
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
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For media enquiries:
Steve Cowing
Media Relations, Ski-Doo
651 755-2520
