If there’s one annual event we all look forward to at Motoneiges.ca, it’s the SnowShoot. But what is it exactly? The SnowShoot is our chance to test and ride prototype snowmobiles and next year’s new models. But beware—it’s not an open-invitation event! Only a handful of hand-picked participants are privileged enough to attend.
For me, this was my fourth time taking part, and my third with the Motoneiges.ca team. It’s truly a great opportunity to get to know each other better, because, beyond the work itself, we spend 24 hours a day together. Let’s be honest, spending a week as a group really strengthens the bonds—and Motoneiges.ca can count on a seasoned team.
The History of SnowShoot Since 1981
It all started back in 1981 under the name Rode Reports, later expanded by snowmobile manufacturers and renamed SnowShoot. This week-long, industry-wide testing event began as a way for snowmobile media to photograph and try out the latest tech and lineups produced by the OEMs. Over the years, the location has changed multiple times, taking place in areas like Grand Lake, Colorado; McCall and Stanley, Idaho; Heber City, Utah; Saint-Donat, Quebec; Munising, Michigan; Lead, South Dakota; Cable, Wisconsin—and more. However, it’s been held in West Yellowstone for the past 10 years.
Bozeman: Our Gateway to Montana!
If you’re one of the thousands who watch the series Yellowstone, you’ve had a glimpse into the dramatic yet breathtaking mountain landscapes of this unique region. Even though it’s a drama, the scenery is a true reflection of what Montana looks like.
Ironically, the airport we fly into is located in Bozeman—a city often mentioned in the show. In my opinion, it’s the most beautiful airport of all. With its cathedral-style wooden structure and staircases made of stone that evoke the typical Montana style, Bozeman airport has a unique charm. Since 1972, it has served as a hub for Gallatin Valley residents, and more recently, it has become a destination for travellers from around the world.
The Bridger mountain range offers a spectacular view at any time of day and in any season. With snow-covered peaks lasting most of the year, and wildflowers blooming along the trails, Bozeman airport is unmatched in the vistas it offers travellers. If you get the chance to fly in or out of Bozeman during daylight hours, get ready for some incredible views.
West Yellowstone: A Legendary Place!
For several years now, the SnowShoot has taken place in West Yellowstone. With a population of just 1,500, it’s a small Montana town right on the doorstep of Yellowstone National Park. Despite its size, West Yellowstone welcomes over 4 million tourists every year.
As its name suggests, West Yellowstone is best known as the western gateway to Yellowstone National Park. In winter, heavy snowfall transforms the region into a postcard-perfect playground, with three national forests and two national parks to explore. And of course, the best way to see it all is by snowmobile.
How the SnowShoot Works: Snowmobile Testing
Our daily meeting point is at the West Yellowstone airport. This year, we were missing two major OEMs—Yamaha and Arctic Cat—for reasons we’re all familiar with. Nonetheless, we could still count on Polaris, Ski-Doo, and Lynx.
Our days are packed and start at sunrise. We work with a pre-assigned group of snowmobiles during four-hour blocks. Along the way, we stop to take photos for our articles—and most importantly, to discuss our initial impressions. All of this happens in dreamlike landscapes.
By the way, the Motoneiges.ca team collaborates with Motoneige Québec magazine, and we benefit greatly from the vast experience of their passionate contributors. Michel Garneau is a recognized expert in the snowmobile world. His knowledge and experience sometimes leave me speechless—but he’s always generous in sharing his insights. His teammates, Robert Véronneau and Serge Gouin, complete this trio of seasoned enthusiasts.
Of course, we can also rely on our photographers, who allow us to visually share the full scope of our test rides. Joe Erickson mainly covers our mountain team, while Austin Catlyn is with the trail team. Despite what Austin might say, the language barrier is no issue, and we have a lot of fun together.
Big Springs: A Must-See Stop!
When we’re riding near Yellowstone National Park, we often cross into neighbouring Idaho. One place I highly recommend visiting is Big Springs. It’s majestic and a feast for the senses. Big Springs is also famous for the massive rainbow trout that gather at the base of the bridge, waiting to be fed by tourists (food dispensers are available at both ends of the bridge).
Fishing isn’t allowed here, of course. Over 120 million gallons of crystal-clear water flow daily, and the spring maintains a year-round temperature of 52 °F (11 °C)—ideal for the local fish species. Whether it’s for us or for anyone in the area, Big Springs is absolutely worth the detour.
Marge Wanner: The Backbone of SnowShoot in West Yellowstone
Year after year, we’re fortunate to work alongside someone we all consider our “mom”. Marge Wanner is the event coordinator for the West Yellowstone Chamber of Commerce. She’s in charge of everything—and we all adore her. Here’s what she had to say during a brief interview, with her trademark wide smile:
“It’s a great privilege to meet all the manufacturers and snowmobile media. I’ve been part of this for 30 years and have made many friends along the way among the media folks who return year after year.
It’s a big economic boost for our community, accommodation, and restaurants. I often see Facebook posts mentioning that you’re here in West Yellowstone and how amazing your stay has been—sunny, beautiful, with seven to eight feet of snow.
It’s a wonderful opportunity, and in the end, most of you become part of the family, because I see you every year. You spend three days to a week with me. You’re coming to a place that deserves to be known. It’s great to see you. Thank you for being here—come back anytime and bring your friends.”
SnowShoot: A Key Event for Manufacturers
SnowShoot is incredibly important not only for the media, but especially for the manufacturers. They make their trip to West Yellowstone count—often arriving a few weeks ahead of us. It’s their chance to apply the final tweaks to prototypes and put them through their paces in high-altitude conditions.
It’s also their time to finalize photography portfolios. That was the case for Polaris, who came to Montana for last-minute adjustments, as there wasn’t enough snow in Roseau, Minnesota, this year.
Here’s what Cathie Tidball from Polaris’ marketing team had to say about SnowShoot:
“This event is very important to us because it brings the snowmobiling community together. The passion within this community is unmatched in the industry, and we all work together to make the sport even better.”
What SnowShoot 2025 Reveals About the Snowmobile Industry
As teams, we were all impressed by how manufacturers managed the logistics required for such a large-scale event. With media outlets from all over the place, we still had timely access to every snowmobile we needed to test, examine, and photograph. Honestly, when each manufacturer’s massive efforts lead to such a successful event, you—the readers—ultimately reap the rewards.
For me, the 2026 SnowShoot was simply incredible. It’s not just about snowmobiling—it’s also about meeting new people, riding, and sharing insights with fellow journalists and photographers. As always, it was just fantastic!
Watch my YouTube video (in French)
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