East Coast Snocross announces Choko Design Sport Cup award for 2010-2011

Each winter,those who follow the sport of snocross keep their eyes fixed on experienced, seasoned veterans as they strive to earn the coveted Pro class championships.

Yet beginning with the season-opening event on Dec. 11-12 at the Burke Mountain Ski Resort in East Burke, Vermont, those same fans will have good reason to follow an often-unwatched division of racers all season long.

Officials from East Coast Snocross (ECS) have announced the new Choko Design Sport Cup award for the two-day overall champion in the Sport Super Stock class. Riders in this class run two separate finals on Saturday and Sunday, so points will be tallied in both to determine the overall champion. One finish per rider can be cast out in the final tally.

Just as it does in any form of motor sports, consistency pays big dividends in snocross. The Sport Super Stock rider who has earned the most points after eight events will be pronounced 2011 Choko Design Sport Cup Winner and receive a $750 credit for Choko apparel. The second place rider will receive a $250 credit for Choko apparel.

With each new season comes an eager group of talented riders advancing to the next division. After a successful run in the hotly-contested Junior division, riders stepping up to Sport are looking to hone their skills while competing against the seasoned veterans. It’s exciting to see them improve and mature, and now there’s even more reason to watch their progress.

"While the Pro and Semi-Pro riders often receive a great deal of attention, the young racers in our Sport division work hard to improve, as well," said ECS Co-Owner Bob Roscoe. "The Choko Design Sport Cup brings some well-earned recognition to the future stars of snocross. We’ve got some very talented riders advancing into the Sport division this season. All of us at ECS thank Choko Design Powersports for recognizing their efforts, and urge our fans to watch these young athletes as they compete for trophies, bragging rights and Choko Design apparel all season."

Founded in 1983, Choko Design originally designed high-end snowmobile suits and apparel for the developing leisure markets. The line soon grew into providing apparel for the automotive racing scene, and today U.S. auto makers GM, Dodge and Ford, as well as Snap-on tools and others – all trust Choko to design, manufacture and distribute high-end licensed apparel across Canada and the United States.

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As the company grew, it decided to sell out it’s snowmobile division in 1990 to CDI International, headed by current president Eddie Majerfeld.

This created two sister companies under the Choko leaf brand logo; Choko Motorsports for the automotive industry, and Choko Design Powersports by CDI Inc. for the Powersports industries (snowmobile, atv and motorcycle).
Choko DesignPowersports directors, who had ample experience in this industry, have built a snowmobile product line with an enviable reputation for quality design concepts and superior durability. To learn more about their full line, go to
www.chokodesign.com.

A lot of hard work and preparation has taken place behind the scenes as ECS readies for its big debut at Burke Mountain. Mother Nature has been doing her part with early snowfall and cold temperatures, and ECS officials realize the season opener is just two weeks away.

For more information, go to www.eastcoastsnocross.com