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Few deaths up to now but an appeal made to drive safely
The partners sponsoring the Snowmobile and ATV Safety Campaign, including La Capitale General Insurance, L’Unique General Insurance, the Quebec Ministère des Transports and BRP (Bombardier Recreational Products Inc.) are pleased with the positive effects and results of the campaign up to now.
Snowmobiling deaths in Quebec during the 2008-2009 season have decreased by 55% compared to the same time last year (Office of the Chief Coroner).
The theme of the safety campaign is Be smart, choose safety, and over the course of it 5000 large format posters have been distributed to stakeholders in the industry, including to 386 dealers and all snowmobiling and quad clubs in Quebec. Two television ads are currently being broadcast on MétéoMédia, the French version of The Weather Network. These ads encourage snowmobilers and quad bikers to always be safety-conscious on the trails and also address motorists who must share the road at crossings.
Trail conditions are also available daily on MétéoMédia. These reports are provided by the Quebec Snowmobilers Association (AdmdQ) and are also available on the Website of La Communauté des motoneigistes internautes du Québec, Motoneige.info and SledMagazine.com as well as the AdmdQ site. The latter site also displays weather conditions in real time, has trail maps, road condition reports and more at https://www.admdq.org/quebectrailcondition.html.
