The evolution of publicity – Far-reaching ideas


The evolution of publicity – Far-reaching ideas

The snowmobile’s dazzling rise in the mid ’60s meant that several manufacturers were vying for market share. They used advertising to show the general public the advantages of buying their particular snowmobiles.

In 1965, emphasis was on the theme of the "sports-oriented family" to promote family snowmobile outings. In 1973, models were associated with specific personality traits. For example: the T’NTTM was associated with the Silver Bullet and the Olympique® was associated with the Bush Rangers.

In the 1990s, "performance" was the keyword in Ski-Doo® snowmobile advertising. In 1994, Bombardier presented 22 different models under the theme of "Engineered for the way you ride".

You would like to see those oldies in publicity? Go to the J. Armand Bombardier Museum web site at bombardiermuseum.com.

Come and discover the 50 years of Ski-Doo exhibit at the J. Armand Bombardier Museum in Valcourt.

Ross Antworth nominated at SledMagazine.com