The Economic Impact of Snowmobiling : $100Millions

Recreotourism snowmobiling in Saguenay–Lac-Saint-Jean 
 
According to a  Segma Recherche study involving almost 9000 participants, the 2012 winter recreotourism snowmobiling activities in Saguenay–Lac-Saint-Jean  generated an economic contribution to the sum of $100,711,000, accounting for almost 11% of the entire province of Québec.  
 
This data further demonstrates the importance in terms of tourism for snowmobiling in Saguenay–Lac-Saint-Jean. 
 
 
 
 
 
 
In 2012,  Promotion Saguenay, Destination Lac-Saint-Jean,  Tourisme Saguenay–Lac-Saint-Jean and  Conférence régionale des élus reunited their efforts to define clearly the present day economic  impact of recreotourism snowmobiling in Saguenay–Lac-Saint-Jean.  
 
Segma Recherche was given the mandate to investigate this subject from residents  across North America.  Almost 9000 participants from Québec, across Canada and the United States were surveyed and the results were promising. 
 
Economic Impact 
 
The study also showed that out of all snowmobilers in Québec last year, almost a quarter (108,674) practiced their favorite sport  in the Saguenay–Lac-SaintJean region.  In terms of tourism, an impressive 75% of tourist and excursion snowmobilers that visit the area come from other regions in Québec or international locations.  Also, during the past year, snowmobilers (tourists and excursionists) have injected over $150,000,000 into the regional economy.  
 
 
 
With help from a calculation model provided by the Institut de la statistique du Québec, we can confirm that these expenses generate direct and recurrent economic benefits to the sum of $100,711,000, 10.7% represented by provincial revenue to the amount of $939,800,000, according to a study by the Fédération des clubs de motoneigistes du Québec in September 2012
 
Level of satisfaction 
 
The results from the study also indicated that the satisfaction levels are high at the Saguenay–Lac-Saint-Jean snowmobiling establishments, whereby 75% of snowmobilers see the  ‘Land of Giants’ as the prime destination location for snowmobiling in Québec.  
 
In fact, over 80% of snowmobiling tourists are ‘well aware’ of the regional tourism opportunities, confirming that the promotional 

 

Jeff Stoxen Named Yamaha Snowmobile Product Specialist