With light snow already falling across much of northern Vermont, New Hampshire and northwestern Maine, preparations for the 2012-13 snocross season are about to reach full throttle.
As things come together for another winter of high-flying action, officials at East Coast Snocross (ECS) know it’s time to recognize the value of several important marketing partners.
Two high-profile companies have returned as presenting sponsors. AMSOIL, the global leader in synthetics and lubricants, along with Woody’s Traction & Control will both return to support northeastern regional snocross in a big way.
"We’re honored and proud to have both AMSOIL and Woody’s back with us for our third season," said ECS general manager Shawn Longbook. "As our fan base expands, we’ll continue to provide a strong presence for both of these world-class companies here in the east."
In the world of snowmobile racing, AMSOIL is second-to-none. Their two-cycle oils, featuring the Interceptor and Dominator lines, are the best money can buy. Interceptor contains high levels of detergent additives to prevent valve sticking. Dominator was created with a focus on both high-horsepower modified racing and trail engines. It contains higher viscosity base oils for best overall protection and additives for higher operating temperatures.
In the mid-1960s, the snowmobile industry was experiencing incredible growth, particularly in racing. For Jim Musselman and his partner Woody Kozlow, snowmobiling represented the key to future success.
When racing was still young, ice oval racers used three-corner files attached to ski bottoms in an effort to maintain control and win races. Using their knowledge of carbide wear patterns and by developing a process to attach carbide to a metal base, Musselman and Kozlow developed the first pair of carbide runners and delivered them to local racer. The runners proved to be a handling breakthrough, and soon racers throughout the region wanted a pair of "Woody’s®" runners.
Other highly-valued marketing partners returning for 2012-13 include New England Race Fuels, Choko Design, Arctic Cat, Malibu Boats, C&A Pro Skis, Ski-doo, Polaris, Ingles Performance, daSilva Motorsports, EVS, AFX Helmets and RPM’s Apparel. Thanks to Ingles, daSilva and BRP, ECS officials will have reliable BRP machines for trackside use again this coming season.
"We can’t do what we do all winter without support from each of these fine companies," Longbook added. "All of us at ECS greatly appreciate both the financial and product support they provide. Now we’ll go to work promoting their brands to the best of our ability. I think it’s going to be an exciting season for all of us, from Burke Mountain right through to Malone."
East Coast Snocross, presented by Woody’s Traction and AMSOIL, is the sanctioning body for snowmobile snocross racing in the northeastern United States.
For more information, please go to www.eastcoastsnocross.com.
